PART FIVE:Questions 23-28
58、Read the article below about package holiday success.
For each question on the opposite page, choose the correct answer.
Mark one letter (A, B or C) on your Answer Sheet.
Package Holiday Success
Travel operator Sandersley is different from most of its rivals. UK package holiday companies would love to have plenty of repeat business. Instead, in an effort to attract trade, they are forced to spend enormous sums on marketing -- but they are operating in a very competitive market. So, although the big travel companies try hard to create attractive brands, if you ask the customers delayed at airports, many aren't even sure which company they've booked with. Ask customers of Sandersley, however, and this is probably their third or fourth holiday with the company.
A Sandersley holiday doesn't come cheap; but for their customers this isn't an issue.
The attraction is that they get an activity based 'club' which has escaped the notice of the general public. Even the location of the holiday is of minor importance.
A high proportion of customers are families,because the adults are free to enjoy the activities on offer, while small children are in the care of people employed by Sandersley just for this purpose. These nannies get free flights and meals on top of their pay.
Interestingly, most of the company's senior managers began at the bottom: for example, Carol Fletcher, the Marketing Manager, came as a ski guide in 1985, went away to
set up her own catering business, sold it for a considerable sum, and returned to Sandersley in the late 1990s.
The company's performance over the years means that It gets a steady stream of offers from large tour operators wanting to buy the company. Jerry Baker, who started the firm, came very close to selling' it for 30 million a few years ago. But at the last minute, Garmond, the potential buyer, was itself taken over by an American travel company which didn't see a place for Sandersley in the group.
So where does that leave Sandersley? Despite greatly increasing its turnover in the past four years, the company has a careful attitude to expansion. Its decision not to sell skiing holidays in North America proved the right one when many of its rivals failed to persuade British travelers to take the tenhour flight. Learning from experiences like these, Sandersley's two recent departures from its main activity are the acquisitions of restaurant chains in Spain and in Turkey. And as for moving into the mass market for its holiday? Sandersley is much too successful to want to do that.
Sandersley differs from most other UK travel operators in
A.the cost of its holidays.
B.the places where it advertises.
C.the number of repeat bookings it has.
59、Sandersley's customers like
A.the places where the company organizes holidays.
B.the fact that the company is not well known,
C.the prices that the company charges for its holidays.
60、The company attracts families because
A.it arranges joint activities for adults and children.
B.it has staff who look after children.
C.it provides free holidays for children.
61、In what way is Carol Fletcher typical of the company's senior staff?
A.She started working for the company at a low level.
B.She brought experience from another industry. ,
C.She used to run her own company.
62、Sandersley was not sold because
A.Garmond believed the price was too high.
B.Garmond's new owner decided against the purchase.
C.Garmond falt unhappy with Sandersley's performance.
63、What is Sandersley's strategy for expansion?
A.to offer holidays in different countries.
B.to increase the customer base for its holidays.
C.to depend less on the holiday industry.
PARI SIX:Questions 29-40
64、Read the new report below.
Choose the correct word to fill each gap from A, B or C.
For each question (29-40), mark one letter (A, B or C) on your Answer Sheet.
One of the issues people are concerned about as they start to define their personal brand is being (29)___________to one subject or area. They ask "can I be an expert in more than one field or should I (30)___________ one?" You have the freedom to brand yourself as you choose, and you can always expand your offerings, (31)the knowledge you gain and your new interests. When you have an assortment of interests, you need to make sure that you manage them properly, both in (32) ___________of the time you (33)___________to each and how they are intertwined in your lifes tyle, online and off.
If you have online interests and they are (34)___________, then your hand brand will be much more powerful because those interests can complement each o!her. (35) ___________, if you are a financial analyst working at a bank during the day and a stock trading blogger by night, you can (36) ___________ both, without drifting (37)from your current brand (38)___________ of course that you don't violate any confidentiality rules or insider trading laws.
If your interests aren't related in any (39)___________ , then they should be completely detached, such as having two (40)___________Websites catering exclusively to each.
A.retained
B.related
C.confined
65、
A.focus on
B.account for
C.subject to
66、
A.relate to
B.based on
C.fixed upon
67、
A.respect
B.aspect
C.terms
68、
A.allocate
B.delegate
C.divide
69、
A.dependent
B.inseparable
C.related
70、
A.For instance
B.Now that
C.Moreover
71、
A.join
B.bond
C.stick
72、
A.forward
B.away
C.back
73、
A.given
B.provided
C.in case
74、
A.case
B.manner
C.way
75、
A.distinct
B.distinctive
C.distinguished
PART SEVEN:Questions 41- 45
76、Read the memo and email below.
Complete the form below.
Write a word or phrase (in CAPITAL LETTERS) or a number on lines 41-45 on your Answer Sheet.
Memo
To: Rolf
From: Willi
Date: 02/12/04
I just received this email from Peter Madsen, Head of Security, authorizing a leave of absence for the Deputy Head of Security. It seems she has to go for an interview —— a sonnel post with SafeHands Security. Lucky woman. Could you send a file note to Per-
From: Pmadsen@ unterweq, org. ch
Date: 2/12/04 11:35:23. AM
To: WilliEpp@ unterweg, org. ch
Subject: Re: Irmgard Ruchti, Deputy Head of Security
I have authorized a leave of absence for this employee from 24th to 27th June inclusive.
She can be reached during this time if really necessary on her mobile, 044445 8888.
Please inform Personnel. Any queries, call me on Extension 4545.
File Note
From: RS
To: Personnel
Re: Leave of Absence
Employee's name: (41)__________
Department: (42)__________
Dates requested: (43)__________
Reason for absence: (44)__________
Emergency contact No. : (45)__________
Authorized by xxx
第41题应填
77、第42题应填
78、第43题应填
79、第44题应填
80、第45题应填